Agony & Ecstasy Records
Musician and performer Joe Boyd asked me to design a brand identity for his music label Agony & Ecstasy Records. Joe wanted a corporate look with a twist, the twist comes in the shape of a spiral!
The simplicity of the brand was a key requirement, no fuss and no frills. The swirls in the spiral represent agony and ecstasy in the form of an abstract smile.
